Previously only found at Sephora, this new launch allows beauty lovers to explore the world of Kat Von D like never before. From the woman who brought us the go-to ‘Kylie Jenner’ liquid lipcolor, Lolita. And one of the best full coverage foundations on the market … and concealer … and lipstick. Pretty much everything Kat Von D puts out is gold.
Today, Kat Von D launched a brand website called KATVONDBEAUTY.COM. While beauty lovers cannot shop directly from this website (it redirects to sephora.com for purchases), you leave the site with a far better picture of the brand beyond the stark white and black color scheme sephora.com offers.
The site is also interactive and features Instagram-user tagged pictures from some big names in beauty blogging wearing Kat Von D Beauty products. There are also some tutorials (mostly old ones) from Kat Von D herself on how she uses her own products. My favorite one is her eye tutorial using the Star Studded Palette. If you are interested in the look, check it out below!